Every week, Gonto & Hank boil down the most important product, growth, and marketing learnings from what’s happening in devtools

(#

21

)

Did Laravel do a PERFECT developer marketing launch? (Not quite)

This week, Hank's in the hot seat! Gonto grills him on Laravel’s latest launch - what was great, what wasn't, and what pissed him off. One of our most tactical episodes yet!

Mar 21, 2025

-

26

mins

(#

21

)

Did Laravel do a PERFECT developer marketing launch? (Not quite)

This week, Hank's in the hot seat! Gonto grills him on Laravel’s latest launch - what was great, what wasn't, and what pissed him off. One of our most tactical episodes yet!

Mar 21, 2025

-

26

mins

(#

21

)

Did Laravel do a PERFECT developer marketing launch? (Not quite)

This week, Hank's in the hot seat! Gonto grills him on Laravel’s latest launch - what was great, what wasn't, and what pissed him off. One of our most tactical episodes yet!

Mar 21, 2025

-

26

mins

(#

21

)

Did Laravel do a PERFECT developer marketing launch? (Not quite)

This week, Hank's in the hot seat! Gonto grills him on Laravel’s latest launch - what was great, what wasn't, and what pissed him off. One of our most tactical episodes yet!

Mar 21, 2025

-

26

mins

(#

21

)

Did Laravel do a PERFECT developer marketing launch? (Not quite)

This week, Hank's in the hot seat! Gonto grills him on Laravel’s latest launch - what was great, what wasn't, and what pissed him off. One of our most tactical episodes yet!

Mar 21, 2025

-

26

mins

(#

20

)

Raycast launches the future while Bybit fights for survival

Raycast just launched AI Extensions, and we break down why their approach to marketing and UX is what Apple Intelligence should have been. Then crypto story time with Gonto as he talks about the biggest crypto hack in history—$1.4 billion stolen from Bybit—and why their response was a masterclass in crisis communication. We talk about speed, transparency, and how to turn disaster into brand strength. Plus, some thoughts on owned media, launch strategy, and the rise of B2B video marketing.

Mar 3, 2025

-

21

mins

(#

20

)

Raycast launches the future while Bybit fights for survival

Raycast just launched AI Extensions, and we break down why their approach to marketing and UX is what Apple Intelligence should have been. Then crypto story time with Gonto as he talks about the biggest crypto hack in history—$1.4 billion stolen from Bybit—and why their response was a masterclass in crisis communication. We talk about speed, transparency, and how to turn disaster into brand strength. Plus, some thoughts on owned media, launch strategy, and the rise of B2B video marketing.

Mar 3, 2025

-

21

mins

(#

20

)

Raycast launches the future while Bybit fights for survival

Raycast just launched AI Extensions, and we break down why their approach to marketing and UX is what Apple Intelligence should have been. Then crypto story time with Gonto as he talks about the biggest crypto hack in history—$1.4 billion stolen from Bybit—and why their response was a masterclass in crisis communication. We talk about speed, transparency, and how to turn disaster into brand strength. Plus, some thoughts on owned media, launch strategy, and the rise of B2B video marketing.

Mar 3, 2025

-

21

mins

(#

20

)

Raycast launches the future while Bybit fights for survival

Raycast just launched AI Extensions, and we break down why their approach to marketing and UX is what Apple Intelligence should have been. Then crypto story time with Gonto as he talks about the biggest crypto hack in history—$1.4 billion stolen from Bybit—and why their response was a masterclass in crisis communication. We talk about speed, transparency, and how to turn disaster into brand strength. Plus, some thoughts on owned media, launch strategy, and the rise of B2B video marketing.

Mar 3, 2025

-

21

mins

(#

20

)

Raycast launches the future while Bybit fights for survival

Raycast just launched AI Extensions, and we break down why their approach to marketing and UX is what Apple Intelligence should have been. Then crypto story time with Gonto as he talks about the biggest crypto hack in history—$1.4 billion stolen from Bybit—and why their response was a masterclass in crisis communication. We talk about speed, transparency, and how to turn disaster into brand strength. Plus, some thoughts on owned media, launch strategy, and the rise of B2B video marketing.

Mar 3, 2025

-

21

mins

(#

19

)

Enablement Beats Collateral & Credit Card Gates

We discuss why sales enablement is more powerful than sales collateral and how to get them to stop relying on PDFs and case studies and instead focus on understanding the product and delivering answers in real time. We also discuss credit card gates on products. After gathering insights from DigitalOcean, MongoDB, and PlanetScale, we break down the trade-offs between frictionless sign-ups and filtering for serious users.

Feb 26, 2025

-

21

mins

(#

19

)

Enablement Beats Collateral & Credit Card Gates

We discuss why sales enablement is more powerful than sales collateral and how to get them to stop relying on PDFs and case studies and instead focus on understanding the product and delivering answers in real time. We also discuss credit card gates on products. After gathering insights from DigitalOcean, MongoDB, and PlanetScale, we break down the trade-offs between frictionless sign-ups and filtering for serious users.

Feb 26, 2025

-

21

mins

(#

19

)

Enablement Beats Collateral & Credit Card Gates

We discuss why sales enablement is more powerful than sales collateral and how to get them to stop relying on PDFs and case studies and instead focus on understanding the product and delivering answers in real time. We also discuss credit card gates on products. After gathering insights from DigitalOcean, MongoDB, and PlanetScale, we break down the trade-offs between frictionless sign-ups and filtering for serious users.

Feb 26, 2025

-

21

mins

(#

19

)

Enablement Beats Collateral & Credit Card Gates

We discuss why sales enablement is more powerful than sales collateral and how to get them to stop relying on PDFs and case studies and instead focus on understanding the product and delivering answers in real time. We also discuss credit card gates on products. After gathering insights from DigitalOcean, MongoDB, and PlanetScale, we break down the trade-offs between frictionless sign-ups and filtering for serious users.

Feb 26, 2025

-

21

mins

(#

19

)

Enablement Beats Collateral & Credit Card Gates

We discuss why sales enablement is more powerful than sales collateral and how to get them to stop relying on PDFs and case studies and instead focus on understanding the product and delivering answers in real time. We also discuss credit card gates on products. After gathering insights from DigitalOcean, MongoDB, and PlanetScale, we break down the trade-offs between frictionless sign-ups and filtering for serious users.

Feb 26, 2025

-

21

mins

(#

17

)

Stop EXPLAINING your SaaS and start SHOWING why it's great

In this episode of Code to Market, Hank and Gonto break down the trade-offs of fast follows—why speed gets you attention, but differentiation wins you customers. They explore the psychology of AI adoption (why the less people understand AI, the more they use it), and how devtool founders should sell the WOW first, then the HOW to drive real adoption. They also dive into the rise of Agent Experience (AX)—why AI agents will soon be your biggest users, how SEO is shifting away from Google rankings, and why your API matters more than your UI in an AI-driven world.

Feb 12, 2025

-

12

mins

(#

17

)

Stop EXPLAINING your SaaS and start SHOWING why it's great

In this episode of Code to Market, Hank and Gonto break down the trade-offs of fast follows—why speed gets you attention, but differentiation wins you customers. They explore the psychology of AI adoption (why the less people understand AI, the more they use it), and how devtool founders should sell the WOW first, then the HOW to drive real adoption. They also dive into the rise of Agent Experience (AX)—why AI agents will soon be your biggest users, how SEO is shifting away from Google rankings, and why your API matters more than your UI in an AI-driven world.

Feb 12, 2025

-

12

mins

(#

17

)

Stop EXPLAINING your SaaS and start SHOWING why it's great

In this episode of Code to Market, Hank and Gonto break down the trade-offs of fast follows—why speed gets you attention, but differentiation wins you customers. They explore the psychology of AI adoption (why the less people understand AI, the more they use it), and how devtool founders should sell the WOW first, then the HOW to drive real adoption. They also dive into the rise of Agent Experience (AX)—why AI agents will soon be your biggest users, how SEO is shifting away from Google rankings, and why your API matters more than your UI in an AI-driven world.

Feb 12, 2025

-

12

mins

(#

17

)

Stop EXPLAINING your SaaS and start SHOWING why it's great

In this episode of Code to Market, Hank and Gonto break down the trade-offs of fast follows—why speed gets you attention, but differentiation wins you customers. They explore the psychology of AI adoption (why the less people understand AI, the more they use it), and how devtool founders should sell the WOW first, then the HOW to drive real adoption. They also dive into the rise of Agent Experience (AX)—why AI agents will soon be your biggest users, how SEO is shifting away from Google rankings, and why your API matters more than your UI in an AI-driven world.

Feb 12, 2025

-

12

mins

(#

17

)

Stop EXPLAINING your SaaS and start SHOWING why it's great

In this episode of Code to Market, Hank and Gonto break down the trade-offs of fast follows—why speed gets you attention, but differentiation wins you customers. They explore the psychology of AI adoption (why the less people understand AI, the more they use it), and how devtool founders should sell the WOW first, then the HOW to drive real adoption. They also dive into the rise of Agent Experience (AX)—why AI agents will soon be your biggest users, how SEO is shifting away from Google rankings, and why your API matters more than your UI in an AI-driven world.

Feb 12, 2025

-

12

mins

(#

16

)

Developer Marketing Lacks Vision

Most devtool founders and marketers focus too much on tactics and not enough on vision. In this episode, we break down Andrew Chen’s take on viral launches—are they a waste of time or always worth it? Hank defends the power of going big, while Gonto argues for a more targeted approach. We also dive into the real reason technical founders struggle with storytelling, why Elon Musk’s never-ending vision keeps people engaged, and how to craft a marketing narrative that actually works.

Feb 9, 2025

-

20

mins

(#

16

)

Developer Marketing Lacks Vision

Most devtool founders and marketers focus too much on tactics and not enough on vision. In this episode, we break down Andrew Chen’s take on viral launches—are they a waste of time or always worth it? Hank defends the power of going big, while Gonto argues for a more targeted approach. We also dive into the real reason technical founders struggle with storytelling, why Elon Musk’s never-ending vision keeps people engaged, and how to craft a marketing narrative that actually works.

Feb 9, 2025

-

20

mins

(#

16

)

Developer Marketing Lacks Vision

Most devtool founders and marketers focus too much on tactics and not enough on vision. In this episode, we break down Andrew Chen’s take on viral launches—are they a waste of time or always worth it? Hank defends the power of going big, while Gonto argues for a more targeted approach. We also dive into the real reason technical founders struggle with storytelling, why Elon Musk’s never-ending vision keeps people engaged, and how to craft a marketing narrative that actually works.

Feb 9, 2025

-

20

mins

(#

16

)

Developer Marketing Lacks Vision

Most devtool founders and marketers focus too much on tactics and not enough on vision. In this episode, we break down Andrew Chen’s take on viral launches—are they a waste of time or always worth it? Hank defends the power of going big, while Gonto argues for a more targeted approach. We also dive into the real reason technical founders struggle with storytelling, why Elon Musk’s never-ending vision keeps people engaged, and how to craft a marketing narrative that actually works.

Feb 9, 2025

-

20

mins

(#

16

)

Developer Marketing Lacks Vision

Most devtool founders and marketers focus too much on tactics and not enough on vision. In this episode, we break down Andrew Chen’s take on viral launches—are they a waste of time or always worth it? Hank defends the power of going big, while Gonto argues for a more targeted approach. We also dive into the real reason technical founders struggle with storytelling, why Elon Musk’s never-ending vision keeps people engaged, and how to craft a marketing narrative that actually works.

Feb 9, 2025

-

20

mins

(#

15

)

Devin, Dinners, & Raycast

Questions answered: What could Devin have done differently in their marketing? Are Devin's VC's stupid? How can you run small dinners/meetups? What's brilliant about Raycast's ad? (and what would we change?)

Jan 22, 2025

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22

mins

(#

15

)

Devin, Dinners, & Raycast

Questions answered: What could Devin have done differently in their marketing? Are Devin's VC's stupid? How can you run small dinners/meetups? What's brilliant about Raycast's ad? (and what would we change?)

Jan 22, 2025

-

22

mins

(#

15

)

Devin, Dinners, & Raycast

Questions answered: What could Devin have done differently in their marketing? Are Devin's VC's stupid? How can you run small dinners/meetups? What's brilliant about Raycast's ad? (and what would we change?)

Jan 22, 2025

-

22

mins

(#

15

)

Devin, Dinners, & Raycast

Questions answered: What could Devin have done differently in their marketing? Are Devin's VC's stupid? How can you run small dinners/meetups? What's brilliant about Raycast's ad? (and what would we change?)

Jan 22, 2025

-

22

mins

(#

15

)

Devin, Dinners, & Raycast

Questions answered: What could Devin have done differently in their marketing? Are Devin's VC's stupid? How can you run small dinners/meetups? What's brilliant about Raycast's ad? (and what would we change?)

Jan 22, 2025

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22

mins

(#

14

)

The Perfect First DevRel Hire for Devtool Startups

What do you need from early DevRel & marketing hires?

Jan 19, 2025

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18

mins

(#

14

)

The Perfect First DevRel Hire for Devtool Startups

What do you need from early DevRel & marketing hires?

Jan 19, 2025

-

18

mins

(#

14

)

The Perfect First DevRel Hire for Devtool Startups

What do you need from early DevRel & marketing hires?

Jan 19, 2025

-

18

mins

(#

14

)

The Perfect First DevRel Hire for Devtool Startups

What do you need from early DevRel & marketing hires?

Jan 19, 2025

-

18

mins

(#

14

)

The Perfect First DevRel Hire for Devtool Startups

What do you need from early DevRel & marketing hires?

Jan 19, 2025

-

18

mins

(#

13

)

Master AI + New Media in 2025 with Us

Hank & Gonto share their work and personal themes for 2025.

Jan 14, 2025

-

24

mins

(#

13

)

Master AI + New Media in 2025 with Us

Hank & Gonto share their work and personal themes for 2025.

Jan 14, 2025

-

24

mins

(#

13

)

Master AI + New Media in 2025 with Us

Hank & Gonto share their work and personal themes for 2025.

Jan 14, 2025

-

24

mins

(#

13

)

Master AI + New Media in 2025 with Us

Hank & Gonto share their work and personal themes for 2025.

Jan 14, 2025

-

24

mins

(#

13

)

Master AI + New Media in 2025 with Us

Hank & Gonto share their work and personal themes for 2025.

Jan 14, 2025

-

24

mins

(#

12

)

Is attention & amplification more important than money now?

In this episode, we discuss if attention and amplification is better than money now. We dive deep into organic and paid influencer marketing, and affiliate marketing.

Jan 3, 2025

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15

mins

(#

12

)

Is attention & amplification more important than money now?

In this episode, we discuss if attention and amplification is better than money now. We dive deep into organic and paid influencer marketing, and affiliate marketing.

Jan 3, 2025

-

15

mins

(#

12

)

Is attention & amplification more important than money now?

In this episode, we discuss if attention and amplification is better than money now. We dive deep into organic and paid influencer marketing, and affiliate marketing.

Jan 3, 2025

-

15

mins

(#

12

)

Is attention & amplification more important than money now?

In this episode, we discuss if attention and amplification is better than money now. We dive deep into organic and paid influencer marketing, and affiliate marketing.

Jan 3, 2025

-

15

mins

(#

12

)

Is attention & amplification more important than money now?

In this episode, we discuss if attention and amplification is better than money now. We dive deep into organic and paid influencer marketing, and affiliate marketing.

Jan 3, 2025

-

15

mins

(#

11

)

Obsessing over Competitors & Blaming Marketing (Devtool Founders)

In this episode we discuss frameworks on competitors, GitHub's "free" Copilot plan, and the bastardization of PLG

Dec 27, 2024

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19

mins

(#

11

)

Obsessing over Competitors & Blaming Marketing (Devtool Founders)

In this episode we discuss frameworks on competitors, GitHub's "free" Copilot plan, and the bastardization of PLG

Dec 27, 2024

-

19

mins

(#

11

)

Obsessing over Competitors & Blaming Marketing (Devtool Founders)

In this episode we discuss frameworks on competitors, GitHub's "free" Copilot plan, and the bastardization of PLG

Dec 27, 2024

-

19

mins

(#

11

)

Obsessing over Competitors & Blaming Marketing (Devtool Founders)

In this episode we discuss frameworks on competitors, GitHub's "free" Copilot plan, and the bastardization of PLG

Dec 27, 2024

-

19

mins

(#

11

)

Obsessing over Competitors & Blaming Marketing (Devtool Founders)

In this episode we discuss frameworks on competitors, GitHub's "free" Copilot plan, and the bastardization of PLG

Dec 27, 2024

-

19

mins

(#

10

)

Sell to Developers' Human Needs

description: Developers make decisions with emotion, not just logic and rational thinking - you can use that! Also, Shopify boring launch was a masterclass, and Christmas launches.

Dec 19, 2024

-

18

mins

(#

10

)

Sell to Developers' Human Needs

description: Developers make decisions with emotion, not just logic and rational thinking - you can use that! Also, Shopify boring launch was a masterclass, and Christmas launches.

Dec 19, 2024

-

18

mins

(#

10

)

Sell to Developers' Human Needs

description: Developers make decisions with emotion, not just logic and rational thinking - you can use that! Also, Shopify boring launch was a masterclass, and Christmas launches.

Dec 19, 2024

-

18

mins

(#

10

)

Sell to Developers' Human Needs

description: Developers make decisions with emotion, not just logic and rational thinking - you can use that! Also, Shopify boring launch was a masterclass, and Christmas launches.

Dec 19, 2024

-

18

mins

(#

10

)

Sell to Developers' Human Needs

description: Developers make decisions with emotion, not just logic and rational thinking - you can use that! Also, Shopify boring launch was a masterclass, and Christmas launches.

Dec 19, 2024

-

18

mins

(#

9

)

2 fights, 1 booth, and 0 cookies

This week we discuss 2 online fights: Supabase vs Levels & EDB vs PostgresWeekly, how to be creative with your booth and conference strategy, and how real "building in public" is.

Dec 12, 2024

-

20

mins

(#

9

)

2 fights, 1 booth, and 0 cookies

This week we discuss 2 online fights: Supabase vs Levels & EDB vs PostgresWeekly, how to be creative with your booth and conference strategy, and how real "building in public" is.

Dec 12, 2024

-

20

mins

(#

9

)

2 fights, 1 booth, and 0 cookies

This week we discuss 2 online fights: Supabase vs Levels & EDB vs PostgresWeekly, how to be creative with your booth and conference strategy, and how real "building in public" is.

Dec 12, 2024

-

20

mins

(#

9

)

2 fights, 1 booth, and 0 cookies

This week we discuss 2 online fights: Supabase vs Levels & EDB vs PostgresWeekly, how to be creative with your booth and conference strategy, and how real "building in public" is.

Dec 12, 2024

-

20

mins

(#

9

)

2 fights, 1 booth, and 0 cookies

This week we discuss 2 online fights: Supabase vs Levels & EDB vs PostgresWeekly, how to be creative with your booth and conference strategy, and how real "building in public" is.

Dec 12, 2024

-

20

mins

(#

8

)

The Rippling Effects of a Week Launch

We discuss Rippling crossing the line with their comparison page mischief, a simple hackathon by Vercel, and our thoughts on "Mega Launch Week"

Dec 6, 2024

-

18

mins

(#

8

)

The Rippling Effects of a Week Launch

We discuss Rippling crossing the line with their comparison page mischief, a simple hackathon by Vercel, and our thoughts on "Mega Launch Week"

Dec 6, 2024

-

18

mins

(#

8

)

The Rippling Effects of a Week Launch

We discuss Rippling crossing the line with their comparison page mischief, a simple hackathon by Vercel, and our thoughts on "Mega Launch Week"

Dec 6, 2024

-

18

mins

(#

8

)

The Rippling Effects of a Week Launch

We discuss Rippling crossing the line with their comparison page mischief, a simple hackathon by Vercel, and our thoughts on "Mega Launch Week"

Dec 6, 2024

-

18

mins

(#

8

)

The Rippling Effects of a Week Launch

We discuss Rippling crossing the line with their comparison page mischief, a simple hackathon by Vercel, and our thoughts on "Mega Launch Week"

Dec 6, 2024

-

18

mins

(#

7

)

Obsessed with Service as Software (with Marcel Santilli)

We discuss a new term on the rise, "Service as Software", and what it means for marketers and knowledge workers. Admittedly less devtool-focused than normal - let's blame the election news cycle for that :P

Nov 18, 2024

-

12

mins

(#

7

)

Obsessed with Service as Software (with Marcel Santilli)

We discuss a new term on the rise, "Service as Software", and what it means for marketers and knowledge workers. Admittedly less devtool-focused than normal - let's blame the election news cycle for that :P

Nov 18, 2024

-

12

mins

(#

7

)

Obsessed with Service as Software (with Marcel Santilli)

We discuss a new term on the rise, "Service as Software", and what it means for marketers and knowledge workers. Admittedly less devtool-focused than normal - let's blame the election news cycle for that :P

Nov 18, 2024

-

12

mins

(#

7

)

Obsessed with Service as Software (with Marcel Santilli)

We discuss a new term on the rise, "Service as Software", and what it means for marketers and knowledge workers. Admittedly less devtool-focused than normal - let's blame the election news cycle for that :P

Nov 18, 2024

-

12

mins

(#

7

)

Obsessed with Service as Software (with Marcel Santilli)

We discuss a new term on the rise, "Service as Software", and what it means for marketers and knowledge workers. Admittedly less devtool-focused than normal - let's blame the election news cycle for that :P

Nov 18, 2024

-

12

mins

(#

6

)

More Launches and Cool Dev Tools Websites

This episode discusses launches from GitHub Universe, Browserbase, Neon.tech Deploy, and Prisma Serverless Database. We also discuss PlanetScale's new website, Jina's new docs, and website's easter eggs

Oct 8, 2024

-

26

mins

(#

6

)

More Launches and Cool Dev Tools Websites

This episode discusses launches from GitHub Universe, Browserbase, Neon.tech Deploy, and Prisma Serverless Database. We also discuss PlanetScale's new website, Jina's new docs, and website's easter eggs

Oct 8, 2024

-

26

mins

(#

6

)

More Launches and Cool Dev Tools Websites

This episode discusses launches from GitHub Universe, Browserbase, Neon.tech Deploy, and Prisma Serverless Database. We also discuss PlanetScale's new website, Jina's new docs, and website's easter eggs

Oct 8, 2024

-

26

mins

(#

6

)

More Launches and Cool Dev Tools Websites

This episode discusses launches from GitHub Universe, Browserbase, Neon.tech Deploy, and Prisma Serverless Database. We also discuss PlanetScale's new website, Jina's new docs, and website's easter eggs

Oct 8, 2024

-

26

mins

(#

6

)

More Launches and Cool Dev Tools Websites

This episode discusses launches from GitHub Universe, Browserbase, Neon.tech Deploy, and Prisma Serverless Database. We also discuss PlanetScale's new website, Jina's new docs, and website's easter eggs

Oct 8, 2024

-

26

mins

(#

5

)

Next.js Conf Marketing Breakdown + Disguised DuckDB Announcement

We discuss hits and misses from Next.js Conf 2024, plus how MotherDuck disguised a feature announcement in a post about design.

Oct 30, 2024

-

16

mins

(#

5

)

Next.js Conf Marketing Breakdown + Disguised DuckDB Announcement

We discuss hits and misses from Next.js Conf 2024, plus how MotherDuck disguised a feature announcement in a post about design.

Oct 30, 2024

-

16

mins

(#

5

)

Next.js Conf Marketing Breakdown + Disguised DuckDB Announcement

We discuss hits and misses from Next.js Conf 2024, plus how MotherDuck disguised a feature announcement in a post about design.

Oct 30, 2024

-

16

mins

(#

5

)

Next.js Conf Marketing Breakdown + Disguised DuckDB Announcement

We discuss hits and misses from Next.js Conf 2024, plus how MotherDuck disguised a feature announcement in a post about design.

Oct 30, 2024

-

16

mins

(#

5

)

Next.js Conf Marketing Breakdown + Disguised DuckDB Announcement

We discuss hits and misses from Next.js Conf 2024, plus how MotherDuck disguised a feature announcement in a post about design.

Oct 30, 2024

-

16

mins

(#

4

)

Pre-PMF Ads & Design Partners Done Right

We discuss the biggest wastes of money for devtool startups, plus how to think about design partners vs contractual commitments. Bonus topic: another boring launch.

Oct 23, 2024

-

21

mins

(#

4

)

Pre-PMF Ads & Design Partners Done Right

We discuss the biggest wastes of money for devtool startups, plus how to think about design partners vs contractual commitments. Bonus topic: another boring launch.

Oct 23, 2024

-

21

mins

(#

4

)

Pre-PMF Ads & Design Partners Done Right

We discuss the biggest wastes of money for devtool startups, plus how to think about design partners vs contractual commitments. Bonus topic: another boring launch.

Oct 23, 2024

-

21

mins

(#

4

)

Pre-PMF Ads & Design Partners Done Right

We discuss the biggest wastes of money for devtool startups, plus how to think about design partners vs contractual commitments. Bonus topic: another boring launch.

Oct 23, 2024

-

21

mins

(#

4

)

Pre-PMF Ads & Design Partners Done Right

We discuss the biggest wastes of money for devtool startups, plus how to think about design partners vs contractual commitments. Bonus topic: another boring launch.

Oct 23, 2024

-

21

mins

(#

3

)

Boring Launches & Bad Names

We discuss how we'd improve the messaging around a "boring" launch (like Deno's v2 launch), plus bad and confusing names of companies and products.

Oct 16, 2024

-

19

mins

(#

3

)

Boring Launches & Bad Names

We discuss how we'd improve the messaging around a "boring" launch (like Deno's v2 launch), plus bad and confusing names of companies and products.

Oct 16, 2024

-

19

mins

(#

3

)

Boring Launches & Bad Names

We discuss how we'd improve the messaging around a "boring" launch (like Deno's v2 launch), plus bad and confusing names of companies and products.

Oct 16, 2024

-

19

mins

(#

3

)

Boring Launches & Bad Names

We discuss how we'd improve the messaging around a "boring" launch (like Deno's v2 launch), plus bad and confusing names of companies and products.

Oct 16, 2024

-

19

mins

(#

3

)

Boring Launches & Bad Names

We discuss how we'd improve the messaging around a "boring" launch (like Deno's v2 launch), plus bad and confusing names of companies and products.

Oct 16, 2024

-

19

mins

(#

2

)

Show-don't-tell Launches & Fighting to (not) Persuade

We discuss how launches like bolt.new do a good job of showing instead of telling and get users to a moment of "wow!" faster. Plus thoughts on whether debating people on Twitter has any persuasive power.

Oct 11, 2024

-

17

mins

(#

2

)

Show-don't-tell Launches & Fighting to (not) Persuade

We discuss how launches like bolt.new do a good job of showing instead of telling and get users to a moment of "wow!" faster. Plus thoughts on whether debating people on Twitter has any persuasive power.

Oct 11, 2024

-

17

mins

(#

2

)

Show-don't-tell Launches & Fighting to (not) Persuade

We discuss how launches like bolt.new do a good job of showing instead of telling and get users to a moment of "wow!" faster. Plus thoughts on whether debating people on Twitter has any persuasive power.

Oct 11, 2024

-

17

mins

(#

2

)

Show-don't-tell Launches & Fighting to (not) Persuade

We discuss how launches like bolt.new do a good job of showing instead of telling and get users to a moment of "wow!" faster. Plus thoughts on whether debating people on Twitter has any persuasive power.

Oct 11, 2024

-

17

mins

(#

2

)

Show-don't-tell Launches & Fighting to (not) Persuade

We discuss how launches like bolt.new do a good job of showing instead of telling and get users to a moment of "wow!" faster. Plus thoughts on whether debating people on Twitter has any persuasive power.

Oct 11, 2024

-

17

mins

(#

1

)

Devtool Influencer Sponsorship and WordPress Scorched Earth

We discussed Theo dropping Vercel as a sponsor and some general thoughts on content creator sponsorships, and the beginning of Automatic vs WP Engine.

Oct 8, 2024

-

22

mins

(#

1

)

Devtool Influencer Sponsorship and WordPress Scorched Earth

We discussed Theo dropping Vercel as a sponsor and some general thoughts on content creator sponsorships, and the beginning of Automatic vs WP Engine.

Oct 8, 2024

-

22

mins

(#

1

)

Devtool Influencer Sponsorship and WordPress Scorched Earth

We discussed Theo dropping Vercel as a sponsor and some general thoughts on content creator sponsorships, and the beginning of Automatic vs WP Engine.

Oct 8, 2024

-

22

mins

(#

1

)

Devtool Influencer Sponsorship and WordPress Scorched Earth

We discussed Theo dropping Vercel as a sponsor and some general thoughts on content creator sponsorships, and the beginning of Automatic vs WP Engine.

Oct 8, 2024

-

22

mins

(#

1

)

Devtool Influencer Sponsorship and WordPress Scorched Earth

We discussed Theo dropping Vercel as a sponsor and some general thoughts on content creator sponsorships, and the beginning of Automatic vs WP Engine.

Oct 8, 2024

-

22

mins

Code to Market

A podcast where Hank & Gonto discuss the latest in developer marketing.

© 2025 Code to Market. All rights reserved.

Code to Market

A podcast where Hank & Gonto discuss the latest in developer marketing.

© 2025 Code to Market. All rights reserved.

Code to Market

A podcast where Hank & Gonto discuss the latest in developer marketing.

© 2025 Code to Market. All rights reserved.

Code to Market

A podcast where Hank & Gonto discuss the latest in developer marketing.

© 2025 Code to Market. All rights reserved.

Code to Market

A podcast where Hank & Gonto discuss the latest in developer marketing.

© 2025 Code to Market. All rights reserved.