Blog

Avoiding the trap: Stop talking about the launch. Just launch.

This is an exclusive email I'm making public

This is an exclusive email I'm making public

By:

Hank

PLG is a Poison Pill + the Lies Founders Tell Themselves About PMF

If you don’t have at least $1M ARR, you don’t have PMF and more poisonous lies founders tell themselves.

If you don’t have at least $1M ARR, you don’t have PMF and more poisonous lies founders tell themselves.

By:

Hank

Writing = Thinking. But what about prompting?

AI-assisted writing helps me blend spontaneous speech with refined thought for faster, authentic content creation.

AI-assisted writing helps me blend spontaneous speech with refined thought for faster, authentic content creation.

By:

Hank

Hank's 2025 Themes: AI & Mastering New Media

This year, I’m embracing AI-driven efficiency, mastering new media for B2B, and prioritizing focus and adventure in both work and personal life.

This year, I’m embracing AI-driven efficiency, mastering new media for B2B, and prioritizing focus and adventure in both work and personal life.

By:

Hank

Code to Market

A podcast where Hank & Gonto discuss the latest in developer marketing.

© 2025 Code to Market. All rights reserved.

Code to Market

A podcast where Hank & Gonto discuss the latest in developer marketing.

© 2025 Code to Market. All rights reserved.

Code to Market

A podcast where Hank & Gonto discuss the latest in developer marketing.

© 2025 Code to Market. All rights reserved.

Code to Market

A podcast where Hank & Gonto discuss the latest in developer marketing.

© 2025 Code to Market. All rights reserved.

Code to Market

A podcast where Hank & Gonto discuss the latest in developer marketing.

© 2025 Code to Market. All rights reserved.