I'm hosting a ski retreat disguised as a developer marketing conference. And it’s a damn good disguise. We'll spend a couple days at a mountain resort and walk away with a new understanding of developers, a couple new friends to talk shop with, and take a few tactics back to work to improve adoption and revenue growth.

Most people trying to market to developers overthink it. 

This is an exclusive email I'm making public

If you don’t have at least $1M ARR, you don’t have PMF and more poisonous lies founders tell themselves.

AI-assisted writing helps me blend spontaneous speech with refined thought for faster, authentic content creation.

This year, I’m embracing AI-driven efficiency, mastering new media for B2B, and prioritizing focus and adventure in both work and personal life.